They Do Things Differently Down Under(Dave Fobare)
In Australia, their National Rugby League and the Austrailian Football League(that’s “Aussie Rules”) recieve gambling revenue sharing payments from national bookmaking firms Tabcorp and Betfair. Last year the AFL received more than a million bucks(AU) in payments and the NRL will be signing their own agreements soon.
Let’s be clear about the term “revenue sharing”: the leagues receive a commission from the bookmakers based on their respective betting handle generated with the two bookmaking firms.
Can you imagine Paul Tagliabue, er, I mean Roger Goodell allowing bookmakers to do not just co-marketing deals with the NFL and NBA(common in many of the world’s top soccer leagues), but actually taking kickbacks from bookies? I’d love to see suckups like TNT’s Ernie Johnson bring that up with Lord Stern in an interview.
Suffice it to say we ain’t gonna see anything like that in the US anytime soon.
Dave Fobare
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